Thursday, January 6, 2011

Just Tweet…and Promote your Business Online


Twitter is the most popular social networking website that has brought out the new trend of micro-blogging. Presently this site is just booming over the Internet. It has been popular among the celebrities also within a very short period of time. This site is now associated with many of the current and most popular incidents.

Now the Internet users have started using Twitter to be in touch with the world in real-time. Whereas short time before, they mainly used to go to the online newspapers, news websites etc. to be updated about the information that do not always be consistent in real-time.

Twitter-Search enables the people to publish and search real-time information regarding any topic or issue may be some personal, professional or some business. In the present time of course, Twitter can be advantageous not only to individuals but also to businesses.

Business with Twitter

Twitter has proven to be the best platform for all such types of business growth and business promotional activities. For businesses, there is a wide array of benefits of using Twitter. The promotional activities of a business on Twitter actually deal with the real-time information, customer interaction, customer relationship etc.

Here we have come up with some strategies, if been followed, can provide good business via Twitter. Twitter can be used to promote and grow a business in the following way. 

Business Conversation: Twitter holds millions of audience discussing and communicating over different experiences and issues publicly. You can be a part of such type of your business relevant discussions; you can join your relevant business groups and present your proposals or services to the audiences. 

Promotion: Twitter can be used as a platform to promote the business online. It works as a promotional tool to announce proposals, services or events. Twitter provides the promotional opportunity even when you just have a deal. You can promote this deal such as how you are currently leveraging your business.
If there is any website or blog, Twitter can be used to promote website/blog content. You can set up a feed that automatically post your blog post directly to Twitter. 

Brand Awareness: Twitter can be used to improve the brand awareness for the business. It can place the brand value for the business at the top. Twitter allows a business to keep their brand for people to engage with. 

Reputation Management: Information on Twitter spread so quickly. Businesses can use Twitter to monitor the status about their brand value in real-time. If your customer had a negative experience with your brand, the chances are he may tweet about it. If so, you can identify and analysis the issues and communicate with your customer. 

News Announcement / Management: Use Twitter to your major announcement or to promote your press releases and to spare company news. Twitter is an information super-highway that spares the news rapidly. 

Connect with Audience: With Twitter there is an open opportunity to enlarge your approaches up to the larger audience. Actually Twitter allows you to interact with your target audience and place your proposal among them.

As well as Twitter allows you to engage with all these people by re-tweeting their posts when you do not want to be "in their face" all of the time. 

Competitive Intelligence: Twitter can be utilized to gain competitive intelligence against your competitors. Means, your competitors are on Twitter then you have the full sight or base to watch and monitor their business activities, their clients, resources by checking their Tweets from time after time.

Twitter provides the open platform to monitor how the competition is going on and what the competition is doing as well as it is a great way to see how your promotional activities are using the Twitter. 

Feedback: Due to have real-time information, Twitter can be used to acquire instant feedback of the audience. If you are going to launch new product/service, you can easily get the instant response directly via Twitter.

As a businessman, if you are looking for some new business/services to stat, put a specific question on Twitter and if the question is appealing, you would get the quick and real-time response that can give you a better prediction whether to start business or not. 

Internal Communication Tool: Twitter is best suitable for the internal communication within the company. You can just have your account in Twitter and encourage your employees, partners or customers to Tweet. 

Twitter for Mobile: Due to simplicity and with the total limit to 140 characters Twitter is so applicable on Mobile also. You can send and receive updates. Twitter can be called a great mobile communication tool. 

Twitter has become the most beloved on the Internet. Businesses can leverage Twitter as an effective communication tool and use the power of Internet to share information.

3 comments:

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