“Internet Marketing 2011” in a View

Internet-Marketing came into existence since the idea of using the Internet as a platform for marketing campaign had risen. Internet Marketing Efforts build and improve Brand-Value, encourage Business, create and maintain Customer Relationships and drive Direct Sales.

A complete Internet Marketing Campaign involves the several types of advertising approaches like Display Advertising, Contextual Advertising, Interactive Advertising, Affiliate Marketing, E-mail Marketing, Blog Marketing, Search Engine Marketing, Search Engine Optimization, Link Popularity, Pay per Click Advertising and Social Media Marketing/Optimization.
Some central online promotional strategies that would be beneficial in 2011… 

Affiliate Marketing 
Affiliate Marketing will be the most successful trend of Internet Marketing in 2011. An expert Affiliate offers complete, cost-effective and successful affiliate marketing programs to turn the revenue towards the business.

Key considerations to make the Best Affiliate Marketing Program in 2011

• Create the complete and up to date marketing catalog to make the products properly available online.
• Analysis the competitors offering for their products/services and calculate how to provide better offer.
• Link directly to the internal product/services pages (Deep-Linking) besides the home page in order to get the better results and quick purchases.
• Optimize the landing page just according to your Business-Offers (either products or services) and make sure that there would a visual resemblance between the Ads and Landing-page.
• Attach easy and simple checkout process having low steps to purchase the product.
• Always maintain good communication with the affiliates and make it a priority to discuss clearly and regularly with your affiliates about their marketing strategies.
• Search Affiliates always boost up the Online Promotion. By following the Search Engine Marketing (SEM) strategies to the business, your ranking on the Search Engine Results Pages (SERPs) cab be boosted up in high terms above your competition.

Email Marketing 
The basic strategy of Internet Marketing stills the most powerful function of marketing online to attract the maximum customers. At the time of competition it’s has been necessary to get the customers from outside the market mob. Still businesses are following the email marketing campaigns on daily basis to reach out to customers.

Since the upcoming era is of social-media therefore the brilliant email marketing strategies should have been associated with social-media sites. Along with writing a proper informative business email newsletter, there are few things to consider that makes effective e-mail marketing efforts:

• Include Social Share Button (Twitter, Facebook, Linkedin) in every email newsletter to invite your subscribers to connect with you on social networks.
• Let subscribers to share your newsletter with another people by email
• Ask for feedback and query to be a part of conversation and find what topics are trending with the customers.
• Post your newsletter content on Social Media Facebook, Twitter, LinkedIn etc. Keep continue your conversations by re-posting your newsletter or press-release across different social media sites.

Search Engine Optimization (SEO) 
Search Engines especially Google always works over determining the latest advertising/promotional trends and understanding the user’s behavior. It regularly updates its searching, advertising and ranking algorithms. So many search engines follow the Google therefore the tendencies of Search Engine Optimization regularly updated. That’s why SEO Campaigns will have their importance in online marketing next year. 

Social Media Optimization (SMO) 
Social Media Sites holds millions of the traffic online. These sites have been proved as the best platform for marketing online. Along with the growth of internet, social media sites are being much popular and holding more and more traffic. Therefore it can be easily estimated that the marketing and promotional strategies over these social medias will play much stronger role in 2011.

A look over top most social media sites- 

Facebook 
Most popular Social Networking Site launched in February 2004. In January 2009, a study announced Facebook as the most used social networking site worldwide. Till July 2010,^[update] Facebook had more than 500 million active users. 

Facebook will consistently be the busiest site. Anyone above 13-year can join Facebook. It allows users to connect with people, join groups and businesses of their interest and needs. People can upload photos and share links and videos. 

By uploading the profile of company, services or brand on Facebook, you can create a Brand Identity & Value online. Facebook encourage people to share their brand with their friends, refer customers to the company facebook page, update all associates with single message and upload and share promotional videos on the site.

The Proper Facebook Marketing Campaign includes-

• Easy, Short and Informative content development for the Business Profile on Facebook
• Professional Facebook page design to increase the brand awareness, facebook fans and sales
• Reasonable updates on Facebook to improve and sustain brand value
• Targeted, informative and attracting Advertisement
• Regularly report generation to observe, analysis and adjust the promotional campaign

Twitter 
Social networking and micro-blogging site has turned all the tables over the Internet. The key feature of Twitter is that it publishes the information openly with no delay. It enables users to publish and read text messages up to 140 characters called Tweets that displayed on user's profile. Twitter applications can also be accessed via Smartphone, Blackberry, iPhone, Android etc.

Since its launching date July 2006, Twitter has got extreme popularity worldwide. Currently It has more than 175 million users estimated up to 190 million users generating 65 million tweets per day. Twitter is supposed to handle more than 800,000 search queries in a day.

Twitter has carried out the open, quick and inexpensive Promotion and Marketing opportunities. The companies that used to endorse their business or brand and spend a lot over advertisement and promotion, now just has started looking at twitter. By just placing the information or business thoughts on the regular basis and by following the appropriate accounts, twitter can be used as the best marketing platform.

The Proper Twitter Marketing Campaign includes-

• Creation of a proper Business Profile on Twitter
• Professional Twitter page design to represent the business properly
• Regular and reasonable tweets to enhance Brand Awareness and attracting Followers
• Following the best business suitable Twitter Accounts to be the part of Business Society
• Creation Business Contests on Twitter
• Regular updates about the Business, Services and Technology
• Placing Twitter links to another sites or blogs to attract more people
• Giving link to another your sites or blogs on Twitter
• Allow people to share your site/blog content to their twitter account
• Regularly report generation to observe, analysis and adjust the promotional campaign

You can make money form Paid Advertisers by your Twitter account. 

Article Marketing 
Article Marketing is the informative way for promoting business online. Articles are used to improve brand/products/services awareness to a huge amount of audience. Articles also build back links to the site from different sources all over the world that move direct traffic towards the site. Thus it can be said as higher quality of the article the more traffic to the site. Articles can be submitted or published over blogs, newsletters and other websites or directories.

In 2011 along with the growth of Mobile accessibility to the Internet, the Internet Marketing strategies now being focused on mobile or other hand held devices internet accessibility. As the MTV generation is coming of age, the people have started to prefer audio or video more than reading any written document.

This trend has attached one more new step with articles that is making and uploading audio or video files of the article. Therefore uploading the audio/video files with articles gives better results even from mobile marketplace. Until the directories get advanced, you can submit audios to iTunes and videos to YouTube to bring the marketing efforts in front of millions of people. 

Blog Marketing 
Blog Marketing has been one of the most powerful tools to Internet Marketing yet now. Creating a professional blog and posting the informative article to the business/product/services on the blog has proved Blog Marketing itself as a complete and imperative function of Internet Marketing.

Blog Marketing is extremely based on blog and the quality of the postings. So before creating a blog just consider about the-

• Goal and Purpose of the Blog
• Simple and professional design to the blog according to business objective
• Informative writing to the postings in interesting way
• Strategies to market and promote the blog without doing Blog-Spamming
• Strategies to get regular readers and followers
• Way the people to comment on the blog
• Approaches to compel the search engines to cache the blog over and over
• Plan to convince the followers to do business with you

In the year 2011, the social media sites are all set to lead the Online Marketing Strategies. In order to power the possibilities to get the business through blog marketing, just do the following.

• Affix the blog feed to social media sites (Facebook, Twitter, Linkedin, Mybloglog) and keep them regularly updated
• Affix the audio and video file on the blogs as well

The different Blog Publishing Services allow uploading the audio and video files on the blogs. To upload the video file, first upload the video file to video-sharing site and get the embed code by picking it up then place this code to the blog.

Blog Marketing accomplishes each segment of promotion that makes up a successful online marketing plan and it is supposed to meet the new dimensions of E-marketing. 

Video Marketing 
Internet Marketing is going to take the new dimensions of Video Marketing i.e. marketing the business online by creating the informative & advertising video for business and publishing & promoting it all over the internet. It is supposed that video-marketing will get its double importance and quadruple competition in 2011 and more and more businesses will come online during the year.

Video Ads can be more expressive about the brand or product than Banner Ads. There are a lot of remarkable things that video ads can do for a brand. A Video can make much informative, sensitive and quick appeal. Now Facebook is going to be the second largest video sharing website behind YouTube. 

Tips to promote the video online:

• Keep the Video file short less than 5-minutes
• Write keywords rich Title for Video
• Write keywords rich Description for Video
• Submit the Video to YouTube and the other video sites (YouTube is must).

If Video file has been submitted then just enjoy the new traffic to your Video.
Internet Marketing will be more essential in earlier years and it will require much effort, better planning. The business owners who are looking for Internet marketing in 2011 will have to find the marketing professionals with potential and the ability to search and implement the up-to-date and best online marketing strategies. The new professionals will require interest, dedication and more time to learn the online-marketing methodologies professionally.

Just Tweet…and Promote your Business Online

Twitter is the most popular social networking website that has brought out the new trend of micro-blogging. Presently this site is just booming over the Internet. It has been popular among the celebrities also within a very short period of time. This site is now associated with many of the current and most popular incidents.

Now the Internet users have started using Twitter to be in touch with the world in real-time. Whereas short time before, they mainly used to go to the online newspapers, news websites etc. to be updated about the information that do not always be consistent in real-time.

Twitter-Search enables the people to publish and search real-time information regarding any topic or issue may be some personal, professional or some business. In the present time of course, Twitter can be advantageous not only to individuals but also to businesses.

Business with Twitter

Twitter has proven to be the best platform for all such types of business growth and business promotional activities. For businesses, there is a wide array of benefits of using Twitter. The promotional activities of a business on Twitter actually deal with the real-time information, customer interaction, customer relationship etc.

Here we have come up with some strategies, if been followed, can provide good business via Twitter. Twitter can be used to promote and grow a business in the following way. 

Business Conversation: Twitter holds millions of audience discussing and communicating over different experiences and issues publicly. You can be a part of such type of your business relevant discussions; you can join your relevant business groups and present your proposals or services to the audiences. 

Promotion: Twitter can be used as a platform to promote the business online. It works as a promotional tool to announce proposals, services or events. Twitter provides the promotional opportunity even when you just have a deal. You can promote this deal such as how you are currently leveraging your business.

If there is any website or blog, Twitter can be used to promote website/blog content. You can set up a feed that automatically post your blog post directly to Twitter. 

Brand Awareness: Twitter can be used to improve the brand awareness for the business. It can place the brand value for the business at the top. Twitter allows a business to keep their brand for people to engage with. 

Reputation Management: Information on Twitter spread so quickly. Businesses can use Twitter to monitor the status about their brand value in real-time. If your customer had a negative experience with your brand, the chances are he may tweet about it. If so, you can identify and analysis the issues and communicate with your customer. 

News Announcement / Management: Use Twitter to your major announcement or to promote your press releases and to spare company news. Twitter is an information super-highway that spares the news rapidly. 

Connect with Audience: With Twitter there is an open opportunity to enlarge your approaches up to the larger audience. Actually Twitter allows you to interact with your target audience and place your proposal among them.

As well as Twitter allows you to engage with all these people by re-tweeting their posts when you do not want to be "in their face" all of the time. 

Competitive Intelligence: Twitter can be utilized to gain competitive intelligence against your competitors. Means, your competitors are on Twitter then you have the full sight or base to watch and monitor their business activities, their clients, resources by checking their Tweets from time after time.

Twitter provides the open platform to monitor how the competition is going on and what the competition is doing as well as it is a great way to see how your promotional activities are using the Twitter. 

Feedback: Due to have real-time information, Twitter can be used to acquire instant feedback of the audience. If you are going to launch new product/service, you can easily get the instant response directly via Twitter.

As a businessman, if you are looking for some new business/services to stat, put a specific question on Twitter and if the question is appealing, you would get the quick and real-time response that can give you a better prediction whether to start business or not. 

Internal Communication Tool: Twitter is best suitable for the internal communication within the company. You can just have your account in Twitter and encourage your employees, partners or customers to Tweet. 

Twitter for Mobile: Due to simplicity and with the total limit to 140 characters Twitter is so applicable on Mobile also. You can send and receive updates. Twitter can be called a great mobile communication tool. 

Twitter has become the most beloved on the Internet. Businesses can leverage Twitter as an effective communication tool and use the power of Internet to share information.

Twitter: Now turning to be more useful.

Twitter, in the present time, is the most popular Social Networking and Microblogging website by Twitter Inc. Presently Twitter-Search searches only the text posted in Twitter.

Now Twitter will soon begin to crawl the links included in tweets and to index the content of those pages. This will make Twitter a much more  comprehensive index of what's happening in real time on the Web. This functionality will make Twitter an even more  reasonable challenger to Google.

Twitter will also going to implement a “reputation” or “ranking” system soon i.e. when you do a search on a topic, gets its own link in the Twitter sidebar.

Twitter will take into account the reputation of the person who wrote each tweet and rank the search results in part based on that.